It's National BFF Day!

Yes. National BFF Day is a thing, duh! It's the perfect holiday & reminder to let your besties know just how much you love them! We teamed up with Daisy Natives for a MAJOR giveaway for you and your besties. I mean, how adorable are these t-shirts?! Head over to our Instagram to enter. Let us know who your bestie is & why they are the solid rock(star) in your life.

We've been BFFs going on 11 years. We're not your typical mushy, girly best friend duo. Our friendship is so special because we never fight (seriously, we've only gotten in 1 real fight ever). Blogging is our way to creatively collaborate. We both pay attention to different details and do an awesome job of balancing each other out.  We have so much fun (at all times) and know the universe put us both in the same math class in 7th grade for a reason! 

We're going to get a bit gooey here and tell you guys why we're besties!

Martha: Lyuda is my favorite human because she is such a thoughtful & caring friend! She's the kind of person that is always watching out for you and has got your back if anyone takes a jab at her bestie. Plus, she is THE funniest person I've ever met. Seriously. Lyuda's variety of hilarious accents and strange dance moves get me everytime. And, she just gets me.

Lyuda: It’s funny that Martha & I are besties because we’re somewhat opposite. She’s truly the ying to my yang! She’s my bestie because she always has the best can-do attitude, a smile on her face and she always laughs at my hilarious jokes. (They’re really not that funny tho.) She has killer style and inspires me everyday. Every brunette needs a blonde best friend & this chick is mine for life!


shop martha's look

shop lyuda's look


Minimal Bohemian


Hi guys! Thought I would take this post to write a little bit about my personal style. I feel like my style is always changing and evolving! Especially now that I live in LA, the West Coast has definitely influenced me. I would describe my style as minimal bohemian. I know that kinda sounds like an oxymoron because boho is typically described as eclectic. I love boho silhouettes and details, but love the chic-ness (is that a word?) of keeping an outfit simple, clean and minimal. But, I always strive to have an element in my outfit that is super unique!

How would you describe your personal style?



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Memorial Day Sale

Hi guys! Happy Memorial Day Weekend! We hope your weekend is full of yummy cocktails, summer sun, good times and... SHOPPING. That's right. Memorial Day Weekend is an amazing time to shop! SO many good sales going. We picked 3 retailers that are having great deals! 

See our faves below, don't forget to use the arrow to scroll for more bomb stealz + dealz.



20% off the ENTIRE SITE! Just use code "LIT20" at checkout! 
Ends 5/29/17.

American Eagle

30% off the ENTIRE SITE! Prices are as marked. No need for a code!
Ends 5/29/17.

Free People

25% off SALE ITEMS! Discount is applied at checkout.
Ends 5/29/17.

Sweet Summertime


Hi loves!! Summer is in the air, it's beach waves n' salty skin season. I'm feeling like keeping this one short and sweet because it's Saturday. Also, HALLELUJAH for 3-day weekends. I live for that shit. I'm hanging at sweet home Indiana this week... it is so funny to go between here and Los Angeles. The two couldn't be more different from one another, it really feels like a "staycation" being at home. When you live in the midwest, or in a generally suburban area for awhile, you start to take advantage of all the nature, green grass, the cleanliness, quiet mornings and lack of traffic. It's nice to wake up to chirping birds but part of me misses the freakish LA honking? Who have I become?! I'm just glad it's no longer freezing in the Midwest. It's sweet summertime and I'm officially whipping out everything white and lacey that I own (80% of my wardrobe), like this little Tobi tank. Isn't it the cutest? I love how the flared silhouette of the top pairs with the bell bottoms. I've been feeling the exaggerated lines and silhouettes we're seeing this season! Also, here's a little tip, this choker is just a simple bandana scarf folded up to wear like a choker!


shop martha's look