7 Tips to Build a Wardrobe You Love
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Photography by Nicole Toczauer.

Hai guys! I've been sooo eager to share this post! This is one of the most ME outfits I've worn in awhile, it's one of those where you put on all the finishing touches and it just clicks. You know those? Why can't all outfits be that effortless, you ask!?! Well, building a wardrobe is an art! An art that is all about trial & error. My personal style is constantly evolving and I'm always finding a way to best achieve the wardrobe I so desire. I've been focusing on minimizing my closet to the point where I feel a little love story with each & every piece I have. Here's a few tips n' tricks to the trade... 

1. Don't buy the trendy shit!!! This one comes from Lyuda. I was seriously guilty of giving into trends but after trial & error I've learned most of that stuff just ended up sitting in my closet. I try to target the trendy things while shopping and avoid them all together. If you know you will only wear it once or twice - it's a NO (unless it's crazy cool/unique)!

2. Visualize what you would actually pair a piece with while shopping. This is a big one! If you're already thinking of ways to mix & match the item with pieces you already own, it's probably a winner. This way you've already started to form ideas of how to style it which means you're excited and feeling good about the piece!

3. Get rid of all the old crap you don't wear anymore! If you have things sitting in your closet that you haven't touched for days, months or years, it's time rethink that garment. Pieces that don't get worn turn into eyesores and will take away from the ease of getting dressed. 

4. Going off #3, minimizing is key. Take the things you don't wear as often and put them away. I keep a bin of clothes that I'm on the fence about. If you haven't gone to grab that piece out of the bin in 2-4 weeks, it probably means you won't pick them up again for a while (or evvvver)! Sell that old shit on a resale site like Poshmark or Ebay and use those funds to buy some new badass stuff you're HYPED about! 

5. The less you have, the easier it is to get dressed! Visualizing is key for me (I see a trend here #2, lol). I need to be able to see everything I own, which in turn means having less! Less is also easier to manage and easier to style overall. 

6. Drop a bit of $$$ here & there. High-quality garments are where it's at. Yes, I love a good deal, but sometimes you need to spend to get your closet where you want it to be. Treat yourself every once in awhile to a few solid pieces you will keep for years. High-quality garments also tend to have that effortlessly chic look we're all trying to achieve! With that being said the $ is well worth it.

7. Don't overthink it. This is often my biggest flaw! I catch myself putting too much thought into my outfits to the point where I get all caught up and try to perfect it. This is not the way to achieve your ideal look. More often than not my best outfits, the ones I feel the most confident in, are thought up in just a few seconds!

OK - that's it for now. This was fun. :) We can get into more detail another time!
Do you guys have any fun tips to share!?

 

shop my look

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StyleMartha EelmanComment
The Endless Summer

It's crazy how excited I get when I have film to develop. I drop it off at the photo shop & then anxiously wait for a week until I can get my hands on those pics! It's like the feeling of Christmas morning when you're a kid. Speaking of Christmas, I'm headed back to Indy for the holidays & CAN'T WAIT! It's so nice to escape the hustle & bustle of LA for a bit.

Anyways... back to photography. I have a '60s Olympus Pen camera from my grandpa that I used for this roll. It's a half-frame camera so it splits each frame into 2 photos, which doubles the amount of images you can take on a single roll! 

I'm counting down the days until Christmas in Indiana while LA is experiencing its endless summer.

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Want to see more? Check out some oldies here & here.

TravelLyuda KuselComment
Tees And Tank You
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Photography by Nicole Toczauer.

Hi friends! Can someone please explain how Thanksgiving is already this week?! Time slips away faster than my pug used to when I tried to kiss him. It's funny how all the things your parents preached to you as a kid turn out to be soooo true the older you get. *Cue the classic statements...* "enjoy being a kid, you'll miss it when you're older!", "the older you get, the faster time goes", "college flies by. enjoy it!". Our moody teenage selves are just like *dramatic sigh* "yeah, yeah, whatever". But now I'm like WHYYY! It's so fulfilling to be on the grind & hustle 'til you drop but I always seem to lose track of time! Let me tell you, it is well worth it though! Most of us bloggers have a full time gig and do this as our side hustle. It's a lot to juggle but the reward of doing something you love is like nothing else. 

One of the best parts of blogging is our little community of collaborators! We're all out here trying to make it with nothing but support for one another. The little social networks we build on Instagram are constant inspiration to keep your little corner of the blogger-sphere going. One of my favorite parts of the gig is discovering little brands to share with all of you guys! I'm currently crushing on Tees And Tank You and their endless selection of quirky, adorable tees! They literally have something for everyone - even you Steve Harrington fans (Lyuda and I are more into Billy, so dreamy). Shop some of my favorites below!

I'm looking forward to the holidays to take a step back, enjoy the slow days with family and re-center. 

 

GIVEAWAY! ♡♡♡

HEAD TO @MARTHAEELMAN for a chance TO WIN A TEE OF YOUR CHOICE FROM Tees and Tank you

 

 

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Exploring Venice with Pocky
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As you know, we LOVE sweets and snacks. Our fav summer snack (it's always summer in Lala Land) is Pocky! It's easy to throw in our bag and snack on while watching the skater boys do their thing at the Venice Skate Park. It's mess free, fun to share and sooooo yummy - perfect for an afternoon exploring Venice. Venice has 100% become our fave spot in LA. You know that period of "California dreaming" you have while you're still living out your days in the suburban Midwest? Venice brings that mood to life! Surfers, beach shacks, skateboards, weirdos, street art, waves - you name it. Pocky is the perfect snack to stash in our back pockets while observing the wild Venice scene. Martha's favorite flavor is Strawberry and Lyuda's is Matcha. 

What's your favorite Pocky flavor? See them all here!

 

SHOP MARTHA'S LOOK

 

SHOP LYUDA'S LOOK

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Photography by Nicole Toczauer.
 

This post is sponsored by Pocky.